Marketing Is Cool
Episodes
38 episodes
Analyzing A/B Tests and Experiment Results
Short introduction into some of the statistical tests used to analyze A/B tests and experiments.
Analytics and STP
A discussion of the role of analytics in segmentation, targeting, and positioning.
Web Data Extraction
Brief into on web data extraction and some of the tools used to accomplish this.
Analytics Tools
Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.
Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
An introduction to four niche areas in promotion marketing.
Sponsorships, Product Placement, and Branded Entertainment
Brief episode on a number of marketing activities that are increasing in popularity...
New Products
Learn a little about the new product development process and the product life cycle.
Promotion Ethics
Get an introduction to ethical issues in promotions, along with a brief look into different types of regulation of the industry.
Consumer Behavior
Understanding your customers is crucial to being able to truly create value. Learn a little about consumer behavior in this episode.