Marketing Is Cool
Topical marketing podcast. Episodes will cover various relevant topics in marketing, with a focus on marketing management and strategy.
Episodes
38 episodes
Analyzing A/B Tests and Experiment Results
Short introduction into some of the statistical tests used to analyze A/B tests and experiments.
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11:06
Analytics and STP
A discussion of the role of analytics in segmentation, targeting, and positioning.
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11:49
Web Data Extraction
Brief into on web data extraction and some of the tools used to accomplish this.
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17:45
Analytics Tools
Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.
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12:57
Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
An introduction to four niche areas in promotion marketing.
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12:19
Sponsorships, Product Placement, and Branded Entertainment
Brief episode on a number of marketing activities that are increasing in popularity...
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10:44
New Products
Learn a little about the new product development process and the product life cycle.
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19:03
Promotion Ethics
Get an introduction to ethical issues in promotions, along with a brief look into different types of regulation of the industry.
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17:35
Consumer Behavior
Understanding your customers is crucial to being able to truly create value. Learn a little about consumer behavior in this episode.
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10:02